In fact, he had radio executives here who shall remain nameless tell him he had no talent and would never succeed.'įram, in a Facebook text, lauded them both for being fearless. He would be the first to tell you that it wasn't Atlanta.

Everyone always knew for Fred it was going to be a matter of time to find the right market for his brand of humor. He called them 'the perfect pairing in the perfect city. Jimmy Baron, who hired Shertenlieb at 99X back in the day, said he considers Shertenlieb and Toucher two of the five most talented people he's ever worked with. Between all of Rich's bits and production and Fred's vast knowledge of sports, they really connected, not just on the sports side but the entertainment side.' 'Boston was thirsting for new sports talent,' Crash added. 'They both love it up there,' said Crash, who was let go (not by their choice) when the show moved to sports in 2009. But Toucher had no real desire to return down south. He would have loved to have had Fred and Rich. He didn't say where but it's not hard to guess that Chris Williams, formerly PD at 99X, then Project 9-6-1, spent years hunting for a good morning show for Project. Shertenlieb said they had been approached twice to come back to Atlanta. But together, the whole exceeds the sum of their vast individual skills, and that's extremely hard to find. Fred Toucher is a quintessential caustic wit, while Rich Shertenlieb is a production whiz who can mine laugh-out-loud humor out of almost any scenario.

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